Marketing
The Brief: Growth Kit #1
Each week we will be supplying you with some valuable content to help make the #WFH life a little easier for you. We’ll focus on important categories that contribute to you professionally, personally and physically. Follow along over the next few weeks as we give you tips to stay engaged, stay active and stay present. …
Read MoreTwo Roam Members Create an Award Winning Ad Campaign
What do you get when you combine pre-owned luxury watches with a donkey named King Kong? Creative genius—and an award-winning ad campaign. Congratulations to Barber Warren (formerly Drum Worldwide) for their upcoming feature in the June 2018 edition of Communication Arts magazine. This print ad campaign for Crown & Caliber has received much deserved praise…
Read MoreThe Value of Hiring an Expert
With a multitude of pricey marketing softwares available in today’s market, how do you justify the additional expense of hiring an external expert? Download this eBook to understand the cost (and lost revenue potential) of not hiring a marketing technology consultant. EBOOK: The Value of Hiring an Expert
Read More15 Best Practices for Marketing in 2017
Note: Some can also be used as a guide for hiking the Swiss Alps Marketing is not only fun but effective, when you follow a few straightforward tips along the trail. These best practices have a tried-and-true track record, and will help your team not only think through strategy but the details of implementation, which…
Read MoreBack to Marketing Basics with the Four Ps
With the explosion of digital marketing tools, it’s easy to get lost amidst the choices. Scoping out new marketing technologies can be exciting. On the other hand, finding the right tool can also be overwhelming, time-consuming and frustrating. Don’t let the wide array of shiny tech objects result in a shortsighted marketing strategy. Take a…
Read MoreThe Case for Marketing Automation in Small Business and Start-ups
I earn a living as a Marketing Technology Consultant. Often, when I meet new people, I have to expound on that further. My explanation goes something like this; “I help technology companies convert prospects into buyers, by maximizing the value of their marketing resources, through the use of marketing automation tools and processes.” Quite a…
Read More3 Marketing Traps to Avoid & What to Do Instead
There’s no shortage of marketing advice at our disposal these days. Does it ever seem like the list of marketing tools and tactics just keeps getting longer? Set aside tactics for a moment. To achieve a successful, sustainable marketing program, start by keeping a few important don’ts in mind. Regardless of what marketing tools you…
Read MoreLeveraging Partnerships to Build Brand Awareness
When it comes to getting the word out about your business, you’ve likely thought through the common go-to’s: branding, marketing, social media and PR. But what about collaboration and partnerships? Although they deviate from the more traditional streams of marketing, they have been proven to skyrocket a business, too. In a nutshell, collaboration and partnerships…
Read MoreHow to Leverage Email Marketing for Your Small Business
Email technology commandeers the digital marketing landscape. If you didn’t know it already, email messaging still gets more bang-for-your-buck than social media marketing. That’s because your email list is the only marketing channel where YOU own the tech relationship. You don’t have access to Facebook or Instagram’s algorithms, or Twitter’s backend magic. But you can…
Read MoreDesigning, Developing And Executing Your 2015 Content Marketing Plan
2015 is in full swing, and if you have not yet defined your marketing goals and outlined your marketing activities for the year, it’s time to get it together! These 4 articles will help you plan, organize and execute your content and inbound marketing strategy for 2015. 1. Content Marketing Institute gives you ideas and…
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