Posts by Mary London Goshert
4 Common Collaboration Mistakes You Might Be Making
“Talent wins games, but teamwork makes the dream work.” Michael Jordan said. As an entrepreneur, marketing is constantly at the top of my mind. I don’t know about you, but my brain reels with thoughts like- What would the branding look like for this? Is there a unique customer experience I can explain visually? Is…
Read MoreThe Evolution of the Entrepreneur – How to Shatter the Growth Ceiling
Historically, it is estimated that 96% of all small businesses fail within the first ten years. The success of an entrepreneur or small business owner is often determined by the way they choose to handle early growth. There is a critical point when the focus must quickly shift from launching the business to growing the business. And…
Read MoreYour Software is Too Complicated
It’s all too easy to fall into the temptation of signing up for apps and services that tell you, “You need this in order to have the edge against your competition!” We all want that seemingly perfect tool that will magically answer our every need. The issue with new software though, is that we often…
Read MoreHow to Leverage Email Marketing for Your Small Business
Email technology commandeers the digital marketing landscape. If you didn’t know it already, email messaging still gets more bang-for-your-buck than social media marketing. That’s because your email list is the only marketing channel where YOU own the tech relationship. You don’t have access to Facebook or Instagram’s algorithms, or Twitter’s backend magic. But you can…
Read MoreWays to Drive Innovation
I often find myself brainstorming ways to innovate even the smallest of tasks in my daily routine. Whether I’m at work or home, I tend to wonder how I can make things perform better. What can I change so that my processes are more effective? In many cases, we find that an advanced business or…
Read MoreRoam Recommends – Innovation Playlist
Innovation is essential to who we are at Roam. It’s one of our core values, and it’s in our name “Innovative Workplace.” It’s also a trendy buzzword, so what do we really mean when we talk about innovation? For us, it’s about thinking differently. It’s about challenging the status quo and doing things in a…
Read More5 Ways to Be More Intentional and Drive Results with Social Media Advertising
When it comes to social media (paid) advertising, there are a wide variety of options for businesses to target their prospective buyers. Facebook, Twitter, LinkedIn, Instagram, and even Snapchat might provide your business with unique opportunities to get in front of a relevant audience and convert them into paying customers. Assuming you know who your…
Read MoreAre you an Essentialist?
Trying to do it all isn’t sustainable and its not how we were designed to work. That’s the premise of a book I recently read entitled Essentialism by Greg McKeown. But how do we break away from the corporate culture that has us constantly hitting refresh on our emails and running from one unproductive meeting…
Read MoreGrowth Takes Action, Hope & Time
Have you ever done something that makes you feel like you’re moving in the wrong direction? And is that direction ever backward? I recently felt this pit-in-my-stomach feeling as my wife and I moved our 1,400 square foot home in suburbia to a 752 square foot, one-bedroom apartment in the bustling city. After discussing all…
Read MoreHow Entrepreneurs Can Up Their EQ
Did you know schools like Yale have started to evaluate the emotional intelligence (EQ) levels of applicants- right there alongside SAT scores, grades and extra-curricular activities? A stat I recently came across states that 90% of high performers score high emotional intelligence levels as well. While that might not surprise you, what steps are you…
Read More