Posts by Mary London Goshert
Generosity. An Unexpected 2017 Strategy.
A new year is upon us. And with that comes not only a time for reflection, but also a time for planning and preparation. As you take time to conduct internal audits and develop strategic plans for next year’s business operations, challenge your company to implement giving and gratitude as two foundational (and beneficial) patterns…
Read MoreCan you hear me now?
“I have full signal, it must be you.” “No, it must be you, I haven’t moved and I have 5 bars.” How often have you received a call back from the person you thought you were talking to and with great frustration you ask, “At what point did I lose you?” Bad reception causes interruption…
Read MoreRoam Recommends – Retreat Playlist
It’s that time of year where strategic planning is in full force. People are taking time away from the everyday hustle for long term strategizing before the holidays hit. Whether you’re taking your team to the mountains or heading out of town with family for Thanksgiving, we’ve got a playlist to accompany you on your…
Read MoreThe Secret to Reviving Boring Communication
As entrepreneurs in a world of constant contact, we are forced to juggle endless forms of communication. From proposals and pitches to emails and lectures, communication has us continuously spinning our wheels. Not only are we ourselves tired, but we are tired of trying to craft messages that get our point across. It should come…
Read MoreIt Takes a Village to Raise… An Entrepreneur
As parent to two young children, a phrase that has become commonplace in my everyday life is “it takes a village…”. Usually it’s spoken conspiratorially by a member of my neighborhood parent squad as we feed each others’ kids spaghetti, applaud a random act of sharing, or hastily remove the stray choking hazard from the…
Read MoreLeveraging Partnerships to Build Brand Awareness
When it comes to getting the word out about your business, you’ve likely thought through the common go-to’s: branding, marketing, social media and PR. But what about collaboration and partnerships? Although they deviate from the more traditional streams of marketing, they have been proven to skyrocket a business, too. In a nutshell, collaboration and partnerships…
Read More4 Common Collaboration Mistakes You Might Be Making
“Talent wins games, but teamwork makes the dream work.” Michael Jordan said. As an entrepreneur, marketing is constantly at the top of my mind. I don’t know about you, but my brain reels with thoughts like- What would the branding look like for this? Is there a unique customer experience I can explain visually? Is…
Read MoreThe Evolution of the Entrepreneur – How to Shatter the Growth Ceiling
Historically, it is estimated that 96% of all small businesses fail within the first ten years. The success of an entrepreneur or small business owner is often determined by the way they choose to handle early growth. There is a critical point when the focus must quickly shift from launching the business to growing the business. And…
Read MoreYour Software is Too Complicated
It’s all too easy to fall into the temptation of signing up for apps and services that tell you, “You need this in order to have the edge against your competition!” We all want that seemingly perfect tool that will magically answer our every need. The issue with new software though, is that we often…
Read MoreHow to Leverage Email Marketing for Your Small Business
Email technology commandeers the digital marketing landscape. If you didn’t know it already, email messaging still gets more bang-for-your-buck than social media marketing. That’s because your email list is the only marketing channel where YOU own the tech relationship. You don’t have access to Facebook or Instagram’s algorithms, or Twitter’s backend magic. But you can…
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