Posts by Mary London Goshert
Leading with Vision and Purpose
Purpose of a Vision: Commitment In most cases, excellence is about seven parts commitment and three parts strategy – William Bridges, Managing Transitions Let’s face it, while we work passionately and purposefully to make a difference, work is hard. Consider the plethora of organizational dynamics like teamwork, communication, accountability, decision making and human behavioral dynamics…
Read MoreHow to Earn Brand Loyalty
Perhaps a by-product of today’s fast-paced world is the lack of time for not-so-stellar brand messages and stories. Instead, the brands who are earning our loyalty present messaging that digs past external problems and taps into solving our deeper, psychological needs. Those companies understand that in order to be successful they must be surrounded by…
Read MoreWeaving Vision into Your Digital Content
“With a vision in mind, my grandfather launched Company XYZ Inc. in 1956—and 70 years later, we lay our framework in the same values.” “We are passionate about building an app that serves our clients well.” Statements like the ones above are littered on homepages across the internet. But how do you attract a solid…
Read MoreRoam Recommends – Vision Playlist
May at Roam is all about vision. Whether you’re defining your vision or dreaming about the future, we have collected a set of songs to help inspire you towards your goals. Check out the playlist below, and follow us on Spotify! <p><p>
Read MoreVision: Seeing around the corners
In the time we have been producing video projects, it seems we have heard a thousand “visions” from our clients of what they desire to communicate to their audience. It is our job to interpret their vision into a message worth communicating. On the flip side, more often than not, we must cast a vision…
Read MoreGrowing your Business and Community at Events
Community is richest when we’re doing life together. While face-to-face coffee meet ups and brainstorming sessions are valuable, something truly ignites when we connect during a live event such as a conference, workshop, or retreat. Spring and summer are chock-full of events, and being equipped to hold authentic, purposeful conversations that propel your work forward…
Read MoreA How-to Guide for Building Community with Brand Storytelling
Storytelling. It’s so woven into the fibers of our humanity that the practice traces to our species even before we were farming. In fact, storytelling is so innate that you likely spend 30% of your day daydreaming. And statistically, a mind watching Netflix hardly daydreams—the screen does it for you! If we’re so hard-wired for…
Read MoreCommunity: The significance and risk
“A life isn’t significant except for its impact on other lives.” – Jackie Robinson A desire for significance is at the core of every human being. This can’t be mistaken for fame, popularity, or even success, which become hollow substitutes for significance. What we want is something much larger than that- to mean something to…
Read MoreRoam Recommends – Community Playlist
In case you missed it in the brief, our theme for April is Community. It’s part of our mission at Roam to build a community that is invested, where people are actively seeking to create value for one another. Maybe you have been greatly impacted by a close community, or you are looking to create…
Read MoreWhy You Should be Saying Yes to Community
Community can sometimes be a buzz word that gets talked up so much that most people stop reading shortly after it’s said. My encouragement to you? Keep reading. Let’s start with the basics: community is for everyone. You don’t have to be the extrovert that can make a connection with everyone in the room. Relationships…
Read More