Communication
Can you hear me now?
“I have full signal, it must be you.” “No, it must be you, I haven’t moved and I have 5 bars.” How often have you received a call back from the person you thought you were talking to and with great frustration you ask, “At what point did I lose you?” Bad reception causes interruption…
Read MoreValue-charged Communication
Everyone knows that in order to sell, you have to be an effective communicator. But if wordsmithing isn’t in your skillset, a sales pitch can come off feeling robotic and impersonal, or like a slick $19.99 infomercial. So what gives? Communicate in a way that conveys value. Today’s consumers are savvy shoppers- they are constantly…
Read MoreThe Secret to Reviving Boring Communication
As entrepreneurs in a world of constant contact, we are forced to juggle endless forms of communication. From proposals and pitches to emails and lectures, communication has us continuously spinning our wheels. Not only are we ourselves tired, but we are tired of trying to craft messages that get our point across. It should come…
Read MoreHow to Earn Brand Loyalty
Perhaps a by-product of today’s fast-paced world is the lack of time for not-so-stellar brand messages and stories. Instead, the brands who are earning our loyalty present messaging that digs past external problems and taps into solving our deeper, psychological needs. Those companies understand that in order to be successful they must be surrounded by…
Read MoreWeaving Vision into Your Digital Content
“With a vision in mind, my grandfather launched Company XYZ Inc. in 1956—and 70 years later, we lay our framework in the same values.” “We are passionate about building an app that serves our clients well.” Statements like the ones above are littered on homepages across the internet. But how do you attract a solid…
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