Posts by Ashlyn S. Carter
Generosity. An Unexpected 2017 Strategy.
A new year is upon us. And with that comes not only a time for reflection, but also a time for planning and preparation. As you take time to conduct internal audits and develop strategic plans for next year’s business operations, challenge your company to implement giving and gratitude as two foundational (and beneficial) patterns…
Read MoreThe Secret to Reviving Boring Communication
As entrepreneurs in a world of constant contact, we are forced to juggle endless forms of communication. From proposals and pitches to emails and lectures, communication has us continuously spinning our wheels. Not only are we ourselves tired, but we are tired of trying to craft messages that get our point across. It should come…
Read MoreLeveraging Partnerships to Build Brand Awareness
When it comes to getting the word out about your business, you’ve likely thought through the common go-to’s: branding, marketing, social media and PR. But what about collaboration and partnerships? Although they deviate from the more traditional streams of marketing, they have been proven to skyrocket a business, too. In a nutshell, collaboration and partnerships…
Read More4 Common Collaboration Mistakes You Might Be Making
“Talent wins games, but teamwork makes the dream work.” Michael Jordan said. As an entrepreneur, marketing is constantly at the top of my mind. I don’t know about you, but my brain reels with thoughts like- What would the branding look like for this? Is there a unique customer experience I can explain visually? Is…
Read MoreHow to Leverage Email Marketing for Your Small Business
Email technology commandeers the digital marketing landscape. If you didn’t know it already, email messaging still gets more bang-for-your-buck than social media marketing. That’s because your email list is the only marketing channel where YOU own the tech relationship. You don’t have access to Facebook or Instagram’s algorithms, or Twitter’s backend magic. But you can…
Read MoreAre you an Essentialist?
Trying to do it all isn’t sustainable and its not how we were designed to work. That’s the premise of a book I recently read entitled Essentialism by Greg McKeown. But how do we break away from the corporate culture that has us constantly hitting refresh on our emails and running from one unproductive meeting…
Read MoreHow Entrepreneurs Can Up Their EQ
Did you know schools like Yale have started to evaluate the emotional intelligence (EQ) levels of applicants- right there alongside SAT scores, grades and extra-curricular activities? A stat I recently came across states that 90% of high performers score high emotional intelligence levels as well. While that might not surprise you, what steps are you…
Read MoreTools for Establishing Systems
Setting goals (both personally and professionally) drove me crazy until I found a daily approach that moves me little by little toward my goals. It’s become a system, a process. Honestly, I’ve come to appreciate systems for more than just my small business. These systems give me the capacity to spend more time and energy…
Read MoreProductivity Hacks for a Disciplined Work Day
My husband once said to me, “I don’t know if I could be in your head for a day. You’ve got a new idea, like, every hour. Whew.” It’s true. Between my Myers-Briggs personality, Strengths Finder results and chosen career field, I’m wired to constantly consume media and information leading to a rapid-fire stream of…
Read MoreTapping into the Benefits of Perseverance
Trails, roadblocks and setbacks are natural byproducts of both professional and personal ventures. We all experience them, but it’s how we choose to react to those seasons of difficulty that warrant different results. When we’re sitting in the doldrums of discomfort, are we able to fully harness the benefits of perseverance? By actively choosing to…
Read More