Posts by Ashlyn S. Carter
How to Earn Brand Loyalty
Perhaps a by-product of today’s fast-paced world is the lack of time for not-so-stellar brand messages and stories. Instead, the brands who are earning our loyalty present messaging that digs past external problems and taps into solving our deeper, psychological needs. Those companies understand that in order to be successful they must be surrounded by…
Read MoreWeaving Vision into Your Digital Content
“With a vision in mind, my grandfather launched Company XYZ Inc. in 1956—and 70 years later, we lay our framework in the same values.” “We are passionate about building an app that serves our clients well.” Statements like the ones above are littered on homepages across the internet. But how do you attract a solid…
Read MoreGrowing your Business and Community at Events
Community is richest when we’re doing life together. While face-to-face coffee meet ups and brainstorming sessions are valuable, something truly ignites when we connect during a live event such as a conference, workshop, or retreat. Spring and summer are chock-full of events, and being equipped to hold authentic, purposeful conversations that propel your work forward…
Read MoreA How-to Guide for Building Community with Brand Storytelling
Storytelling. It’s so woven into the fibers of our humanity that the practice traces to our species even before we were farming. In fact, storytelling is so innate that you likely spend 30% of your day daydreaming. And statistically, a mind watching Netflix hardly daydreams—the screen does it for you! If we’re so hard-wired for…
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