Justin is a Partner at GiANT Worldwide and spends most of his time in the world of marketing and new product creation. He has the heart of an entrepreneur. When asked what he wants to do with his life, the only confident answer he has is to build businesses with friends while having fun. Justin lives in the Atlanta area with his fun-loving, blonde haired, blue-eyed bride, Jessica.
GiANT Worldwide serves leaders around the world, primarily helping them become leaders “worth following,” not leaders people have to follow. We work alongside teams and organizations helping them implement a system where they multiply healthy (secure, confident, humble) leaders throughout the entire organization.
Home Roam: Roam Dunwoody
1. What do you love the most about working with GiANT Worldwide?
The thing I love most is that we are building a community of leaders who fight for the highest possible good of others. It’s so fun serving people around the globe helping them discover their own strengths and weaknesses and getting them to a point where they are leading for the sake of others, not themselves.
2. What’s the most valuable lesson you’ve learned since you began your job?
Self-preservation is the most dangerous aspect of leadership (and life). The team members of GiANT Worldwide have been extremely intentional with helping me honestly assess myself with the three questions of self-preservation: 1) What are you afraid of losing? 2) What are you trying to hide? 3) What are you trying to prove? Those questions uncover potential insecurities that completely undermine your influence and leadership. Being in an environment where I’m challenged to grow and “get over myself” has been powerful and fun.
3. The GiANT Team is launching a new book this March. Can you tell us a little bit about that process?
Wow. It’s new, complex and overall exciting. We operate with a “relationship before transaction” mentality, so learning how to “launch” a product has been a learning experience. Traditional book marketing can become very “transactional” if you aren’t careful, so we’re having to walk a fine line. The big idea of our next book, 5 Voices, is that every voice needs to be heard. Every person can add value and bring something to the table. The problem is that some voices dominate the airwaves and don’t create an environment for everyone to bring their best. The power of 5 Voices is that it helps you 1) understand what it’s like to be on the other side of you as a leader, and 2) discover and value the voices of those around you. Our biggest “aha” so far is this: people have to catch (and connect with) the vision and heart behind your product/book, otherwise it feels like another sales pitch.
4. How has Roam supported you in your job at GiANT?
GiANT Worldwide is completely decentralized (London, Oklahoma City, Albuquerque, etc.) so my only options are to work out of the house or find my own “office space”. I’m a total extrovert, so having a place to connect with others and meet new people has been unbelievable. Roam has been a huge source of energy for me personally. As our team continues to grow, Roam has become the perfect landing spot for us. Side note: I feel like when you walk inside a place like Roam, your productivity potential goes up at least 10%, so the cost is pretty easy to justify.
5. When you aren’t working, how do you spend your free time?
Well I love working so making time for other things has been a big learning opportunity for me (especially after getting married!). I love hanging out with friends – playing board games, watching movies, hiking, eating out – and I love spending time with my wife.