Fred grew up in Massachusetts and has one brother and two sisters. He graduated from Boston University with a Broadcasting & Film degree and one year later moved to Atlanta to work for Turner Broadcasting. He now resides here in Atlanta with his wonderful wife and 3 children. He loves to mountain bike, play hockey, play games and is committed fully to health and fitness.
98toGo is an Internet marketing agency from Atlanta that helps businesses generate quality leads and customers online. We transform our own company and those we serve through inbound marketing and win-win partnerships. For information about 98toGo, check out their website.
Home Roam: Roam Dunwoody
1. You and your partner co-founded 98toGo in April of 2011. Tell me a little bit about what inspired you to start it.
Tom Telford and I started our agency shortly after Tom hired me to help with organic online marketing for his business Cedar Creek Cabin Rentals. It was a very successful engagement. Tom and I decided to leverage this collaboration & success outward to other businesses. We formed 98toGo, Inc. in 2011.
2. At 98toGo, you are passionate about culture. What do you think sets your company culture apart from other companies?
Our intentional focus is on relationships built through trust. We form exceptional levels of trust with each other at 98toGo by playing together, creating win-win agreements, and through accountability. We add energy to our day with workout sessions at the gym, yoga, hikes, 3-5 mile runs where we hold “business” meetings.
3. On March 5th, you and your team are hosting a local marketing workshop event here at Roam called Inbound Marketing Day Atlanta. What makes you excited about this and why did you choose to host it at Roam?
This is a workshop designed to educate and create breakthroughs around a powerful and growing marketing practice called inbound marketing. I’m excited because we’re targeting 150-175 attendees in the Garage at Roam Dunwoody. We plan to rock the room with 4 speakers flown in from different parts of the country who are experts in LinkedIn, Word of Mouth Marketing, Persona targets, and the Future of Digital Marketing. There will be 6 hosting marketing agencies collaborating on this large-scale event.
4. How has Roam played a part in the success of 98toGo?
Roam has provided a space and a canvas for connections. I don’t think this event on March 5th would truly be happening if not for the place, the support and the Entrepreneurial spirit that Roam injects into me and my 98toGo team each day we SHOW UP to work. Roam has also helped me hone my leadership and communication skills with dedicated programs offered by ROAM itself and by other stakeholders interested in growing smaller businesses.
5. I believe you like to bike in your spare time. How did you get involved with that?
After a life-challenge that got me down, I picked myself up by getting into action. I was challenged by my coach to learn how to really ride a mountain bike and to compete in a bike race shortly after learning. The race was no ordinary race. It was a 24-hour endurance race. In fact, I competed for 25 straight hours and finished the race smiling. This left me with the confidence that I could do anything I set my mind onto.