How to Stay Up in a Down Economy: A 4-Part Webinar Series

In the midst of these uncertain times, we’re all learning how to embrace flexibility and adapt operations for the welfare of our businesses and employees. But for many of us, the business climate we’re facing today is unlike anything we’ve ever experienced before. So the question emerges: How do you stay up in a down economy?

Meet Roam member and friend, Steve Cesari. Steve had one of the fastest growing privately held companies in the United States by Inc. Magazine standards. However, in less than one year his sales diminished by 80%. In a 4-part webinar series, Steve shares how he maintained integrity while downsizing his company and re-positioning it to survival mode until the market came back. Discover how these principles and lessons could benefit you and your business in today’s economic climate when you watch the webinar recordings below!

Part 1 // Staying Up in a Down Economy

In the first of this 4-part webinar series, Steve shares:

  • The four F’s – Family/faith/friends, fear, focus + follow through
  • Don’t let what you can’t do stop you from what you can do
  • If you why isn’t big enough, the what won’t matter

Part 2 // How to Rebuild to Stay Relevant

Discover how you can rebuild your business by building your brand. In Part 2 of this webinar series, Steve shares:

  • What is a brand and why you need to have one
  • The five keys to building a great brand
  • How to find new and creative ideas
  • How to use educational based marketing
  • The importance of building your e-commerce platform
  • How Steve built a $100m business using these concepts

Part 3 // How to Adapt E-Commerce

Discover the importance of e-commerce and why we must adapt or be left behind. In Part 3 of this webinar series, Steve shares:

  • Six timeless principles of successful businesses
  • The difference between a website and an e-commerce site
  • The importance of building your e-commerce platform
  • Why the customer journey is so important
  • What is conversion-based digital marketing
  • Successful case studies using these concepts

Part 4 // The Power of Goals Workshop

This final webinar will help you focus on developing your most important goals and creating an action plan to make them happen. Here is what you can expect to learn from Part 4 of this webinar series:

  • The keys to effective goal setting
  • Why most people don’t set goals
  • Why goals are so important and how they can change your life
  • Receive a digital goal setting workshop outline to aid in creating your action plan
  • Participate in an actual goal workshop and walk away with a written plan