Today’s Guest post is a Recap from our event yesterday with ROAM Members at 98 To Go.
Let’s consider your blog as one of your employees. Would you give it a raise? Does it drive business and establish you and your business as an authority and thought leader in your industry?
Our presentation at ROAM focused on how you can use your blog to grow your business and give you the promotion you’ve been hoping for. Our interactive lunch session, (GET IT HERE) covered the following topics:
1. Blog Strategy
2. Blogging Must-Haves
3. Content Campaign Essentials
To briefly go over Blog Strategy, we’ll share 4 key steps to this process:
1. Know Your Audience
It’s important to understand their questions and pain points. Learn what makes them tick.
2. Create An Editorial Calendar
Take note of trends in your industry and your audience’s areas of interest. Schedule your content around important dates and holidays that pertain to your target audience.Then you can create relevant and valuable content that speaks directly to these individuals.
3. Keyword Research
Even though updates in Google’s algorithm have shifted the focus towards finding the content that matches the intent of the search rather than the specific keywords, keyword research is still important for effective blogging. The goal of keyword research is to find the best words that you have a high chance of ranking for, and optimize your post for that phrase.
You need to get your content in front of the right people who can share it with their network. First determine the best channels where your audience hangs out. If we did our job correctly in knowing our audience, we should know which blogs, forums, or social media channels are the best for our content promotion.
There are 3 critical items in our Blogging Must-Haves:
1. Clever Titles
A title is the 1st impression of your blog and can determine whether a post gets read. When a post is shared socially, most of the time the title is the only thing you can see. It’s important to have titles that are interesting and engaging.
2. Eye-Catching Images
They break up content. Our brains tend to remember and recognize images more easily than text.
You need a clear next step for readers at the end of each post. You want them to engage further, take action towards your business like subscribing to the blog, reading another article, or inquiring directly about your product or services.
Your Content Campaign Essentials include:
1. Blog Length
Don’t get hung up on the numbers. Blog length depends on the goal and message of your blog.
2. Blog Frequency
You’re better off posting high quality and high value content at a slower rate than cranking out unsubstantial posts daily.
Stick to the following statistics to measure success: top-viewed, conversions, shares and comments, and attracted links.
A big thanks to the team at Roam for allowing us to lead this event. They’re rock stars to work with, and provide a high-energy environment to collaborate and create with fellow entrepreneurs. Cheers!