Understanding The Business Of Your Brand
Brand is much more than your outward appearance. Revenue, market capitalization, business durability and future performance are all driven by your brand. In fact, best estimates put the brand equity of the S&P 500 companies at well over $3,000,000,000,000. Yes. That is Trillion with a “T”. That is made up money. It isn’t tied to earnings, assets, contracts, or even IP. As awareness of the value of your companies brand increases, leaders are becoming ever more focused on this issue that is central to business.
This Lunch Lesson will teach you how brand is a business issue and give you 3 steps to start building value in your brand:
Why brand adds value
3 steps to begin building value in your brand
The inside-out-package model
Join fellow business owners who understand the need to address their brand but aren’t sure how. Lunch is included as is a free day-pass to ROAM — Atlanta’s premier co-working space.
$15 | Lunch Included