Roam Presents: Understanding The Business Of Your Brand

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Event:
Roam Presents: Understanding The Business Of Your Brand
Start:
July 23, 2014 12:00 pm
End:
July 23, 2014 1:00 pm
Category:
Organizer:
Roam
Phone:
678.495.2260
roam@meetatroam.com
Updated:
May 30, 2014
Venue:
Roam Dunwoody
Phone:
(770) 648-2921
Address:
Google Map
1155 Mount Vernon Hwy Suite 800, Atlanta, GA, 30338, United States

ROAM DUNWOODY

EyeSpeak

Understanding The Business Of Your Brand

Lunch Lessons with Benj Miller of eyespeak- A Brand & Culture Agency

Brand is much more than your outward appearance.  Revenue, market capitalization, business durability and future performance are all driven by your brand. In fact, best estimates put the brand equity of the S&P 500 companies at well over $3,000,000,000,000. Yes. That is Trillion with a “T”. That is made up money. It isn’t tied to earnings, assets, contracts, or even IP.  As awareness of the value of your companies brand increases, leaders are becoming ever more focused on this issue that is central to business.

This Lunch Lesson will teach you how brand is a business issue and give you 3 steps to start building value in your brand:

  • Why brand adds value

  • 3 steps to begin building value in your brand

  • The inside-out-package model

Join fellow business owners who understand the need to address their brand but aren’t sure how.  Lunch is included as is a free day-pass to ROAM — Atlanta’s premier co-working space.

$15 | Lunch Included

Roam Dunwoody

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